Ethnic Identity Is an Interactional Identity Essay Example for Free

Ethnic Identity Is an Interactional Identity Essay The word â€Å"ethnic† that we use in our daily life sometimes can be related to foreign origins, unusual, different, unique, traditional, and has cultural relation. Actually, the word of ethnic came from the Greek word â€Å"ethnos† used by Homer in Iliad on 7-8th BC which indicates a group of people that is different from â€Å"us†. However, as the time move forward, the word â€Å"ethnic† has been understood as stated above (foreign, unusual, different, unique, traditional, and cultural related). As I understand, ethnic group can be defined as a group of people that belief they share the same ancestry, history, cultural traits such as language and religion which are different from other group. Some said ethnic group is equal as cultural group. However, Edmund Leach who studied Kachin people in Burma (Myanmar) argued that by assuming that there are no differences between ethnic group and cultural group will lead to failure in addressing various aspects of ethnic phenomena (Dr. Rie Nakamura’s slide, What is an Ethnic Group? Ethnic troubles Theories of Ethnicity). The question here, what is the concept of ethnic identity as â€Å"interactional identity†? Before I explain further, I would like to define what ethnic identity is. According to Kanchan Chandra (2006), ethnic identity means an individual is eligible to be a member by determined his identity. There are four major components of ethnic identity: 1. Ethnic awareness (understanding of one’s own and other groups) 2. Ethnic self-identification (label used for one’s own group) 3. Ethnic attitudes (feeling about own and other groups) 4. Ethnic behaviors (behavior patterns specific to an ethnic group).

Effect of Demand on Supply on Coffee and Sugar Prices

Effect of Demand on Supply on Coffee and Sugar Prices Table of Contents (jump to) Introduction Economic Concepts Article Analysis Title: Coffee shortage may arise due to drought, climate change, rising demand, analysts say Conclusions Reference Introduction Microeconomics deals with economic decisions at micro level. It looks at the behaviour of the individual, people and companies within the economy. Being based on the idea of the market economy in which the consumer demand is the main driver for the prices and production levels of goods and services. It is basically inclined to explain how the interested parties choose in using limited resources being made available to them. It also focuses on the drivers of making decisions and the ways in which such decisions of them affect the demand and supply of specific goods and services. For the following article also I have choosen the effect of demand on supply on prices of two commodities as coffee and sugar. Economic Concepts The study of demand and supply on price due to the climate changes, where the prices increase due to the shortage of commodities or products and supply is short and where the demand is high is being discussed in the article. Article Analysis Title: Coffee shortage may arise due to drought, climate change, rising demand, analysts say Source: The Washington Post, February 21, 2014 When we discuss about the microeconomics we mean the study of economic behaviour of individual units of economy and not aggregate economy. It is basically concerned with the individual economic choices, the effect of changes in these factors on individual decision makers, how choices are coordinated of them and how demand and prices are determined. It so deals with the economic decisions made at low or micro level. The effect of demand and supply on a product of economy is updated while going through the article updated on February 21, 2014 which is explaining how Coffee shortage has arise and its impact on demand. The article thus explains that by the time of year in February, the delicate Arabica coffee plants which are in mountains of Brazil, where from most of the coffee comes, are about to mature by this time. The fragrant flowers appear followed by cherry like fruit, which each of them containing two seeds as Arabica Coffee beans, which are most popular in the world. But coffee shortage aroused due to the worst drought occurred last month in Brazil coffee belt region, thereby destroying the crop yields and causing the price of coffee to shoot up with a percentage of more than 50 this year. Drought being historic and more than 140 cities in Brazil was forced to ration water, whereby according to some newspapers drought was so devastating that some neighborhoods of Brazil were receiving water every three days only. But according to Jack Scoville (a future market analyst) now the retail price of coffee has been stable. But their could be chances for the rise in price of Arabica beans then this year consumers would notice an increase in the prices of their coffee. Therefore this is a case of demand increase and supply shortage whereby putting an impact on the prices by increasing them. The resultant of such a drought was the rise in price per pound of coffee which was meant for delivery due in March had reached the highest point around $1.72 in 14 months. There could be global coffee deficit were assumed before drought had to arise. Therefore for the first time in three years the global market of coffee would face shortage. So the predictions for the session 2014-15 were that the coffee supplies would be lowered by 5 million bags. But according to the last years data there was so much coffee that Arabica coffee futures has fell down by 25% and according to experts the price of coffee would rose for long time period just because of people in developing markets like Brazil, China and India are acquiring a taste for coffee. Higher prices and more competition will be seen due to high quality of coffee according to a coffee buyer and sustainability manger as Kim Elena Ionescu. The developing world made coffee and the developed world had drunk it. But now the scenario has changed and the developing countries are also consuming coffee alongwith making it. More people are involved in drinking better coffee according to what is mentioned in the article. Therefore demand will continue to make a shortage in supply. But there are considerable concerns that the climate change will also hamper the supply of coffee as it had happened in Brazil due to drought. This climate change in Brazil brought drastic changes in the price of coffee with the increase in its demand and shortage in supply as people preferred coffee over tea as many don’t like tea and prefer to have coffee in morning everyday. The taste of coffee has so long lasting effect that it makes the individual addicted to coffee have coffee even at high prices. To explain the above statement concerning the increase in price,the above graph mentions that with the increase in demand of coffee the demand curve shifted to the right and the quantity demanded increased from Q1 to Q2 and price increased from P1 to P2. The Brazilian company has various thoughts on such a situation when it happened to be the worst drought as it would put the company in risk for their supply chain of Arabica coffee bean as mentioned in the article by the head of sustainability, Starbucks in 2011. As this company is the worlds renowned Company for selling coffee with high quality and variety which attracts the customers to have coffee from Starbucks store only. To explain the above statement, the above graph thus shows how coffee prices are increasing from P1 to P2 and the demand curve is shifting to right due to increasing demand of coffee, but the supply curve shifts to left showing that there is shortage of coffee. According to the article it is mentioned correctly that many people like sugar in their coffee and for them as Brazil along with being the maker of coffee is the world’s largest producer of sugar, due to such conditions of drought is forced to take action as to disrupt plans for harvesting sugar cane. So the future prices of sugar tend to be at a rise and are at high level from the past two months due to the effect of climate change. Therefore the article has made it clear the after effects of climate change as drought on the production of coffee beans and as well on production of sugar cane. This had made the worse situation for the economy as supply chain has also being effected and due to the shortage in supply and increase in demand of coffee and sugar as well had made the prices of sugar and coffee to rise. This article thus made me to realize a situation where people would suffer due to the high costs and it may affect their purchasing power as well. As people would tend to earn in such a economy as they were earning earlier but in crises situation their income would also be affected as the company would not be able to pay much but in such a situation people who have to purchase emergency goods as coffee to satisfy their needs will purchase it at high cost no matter their income allows to purchase at high prices and sugar which is the more necessary commodity is also to be purchased by them at high cost. These sorts of purchases will affect their purchasing power to purchase other commodities which are less essential but yet in their need criteria to be left out as such. This decision is taken in a microeconomic environment. Therefore the country involved in producing the Arabica beans for the production of coffee is forced to think in future aspects of the increase in price of coffee to affect its supply chain as well, to come to a optimal solution to get rid of this problem in such a situation. As more and more people are inclined towards having coffee and one who is habitual to having coffee cannot be without it as coffee is also included in a drink which creates addiction for the individuals who are in regular use of coffee. Conclusions The article has a clear analysis of the increase in price of commodity due to the increase in demand but decrease in supply. As there is shortage of supplying the coffee due to the climatic changes so the prices of the coffee are at hike and the demand is also at hike accordingly. Therefore the article is showing a clear picture of the microeconomic situation and the study of economic theory as well. The economic theory so suggests the demand and supply are the main constraints for a product or commodity and are sometimes opposite in curve and sometimes run parallel by keeping any one constraint as demand or supply as constant with changes in price. Reference Yang, J., (2014), Coffee shortage may arise due to drought, climate change, rising demand, analysts say, [Article], Available: http://www.washingtonpost.com/business/economy/2014/02/21/0f16ed44-9b28-11e3-975d-107dfef7b668_story.html [Accessed 7 May 2014]

Operations Management for Market Leadership

Operations Management for Market Leadership Chapter 1: Introduction 1.1: Overview Operations management is deemed to be an integral part of the day-to-day business process and services delivery of organizations irrespective of the industry in which they are operating as argued by Slack et al (2005)[1]. This makes it clear that the effective use of the resources and technology in order to ensure prompt delivery of the promised services to the customers is not only elemental for the sustainability of the business but also the core deliverable that can be achieved only through effective operations management (Slack et al, 2006[2]). Tourism in the global market has seen tremendous growth with the increase in the affordability and the demand for new destinations in the market from all levels of the market (Yu, 1997[3]). The increase in the level of package tours and the number of holidaymakers visiting places abroad since the dawn of the twenty-first century justifies the aforementioned (Dempsey and Gesell, 2007[4]). It is further evident from the arguments of Dempsey and Gesell (2007) that the increase in the tourism industry is mainly influenced by the level of affordability and convenience provided through flight services across the globe mainly in the form of economy flights. This makes it clear that effective operations management in the tourism industry especially in the airways business segment of the industry is a key element that has a direct impact on the tourism industry in a given geographical location (Barnes, 2007[5]). The growth of economy and low fare flight services to a variety of destinations across the European Union and across the Atlantic further makes it clear that a airline operator cannot achieve market leadership through pricing strategies but only through distinguishing itself from others through quality of service offered. In this report a critical analysis on the use of effective operations management practises to achieve competitive advantage through improving business operations at British Airways Plc is presented t o the reader. 1.2 Aim and Objectives Aim – The aim of this report is to present a critical analysis on the use of operations management concepts to achieve sustainable market leadership and growth at British Airways in the Tourism Industry. Objectives The above aim is accomplished through focusing the report on the following research objectives To present a literature review on the key concepts associated with the operations management in the tourism industry focusing on the airlines business. To present a company profile on British Airways and the company’s operations management. To present a discussion on the areas of development for British Airways and the implementation of the Operations Management concepts presented in the literature review. 1.3: Research Scope and Methodology The scope of the research is restricted to the airlines business segment of the tourism industry as opposed to the airways operations as a industry in itself. This is due to the fact that the case of former involves the operations management from a quality of service perspective whilst the latter also involves the industry standards and regulatory aspects of the business. The research methodology is qualitative in nature as the application of the operations management concepts at British Airways to actually test its viability and the results of the implementation requires higher level of commitment from the company which is unavailable for this academic research. The research hence uses secondary research resources to deliver the research on the chosen topic. 1.4 Chapter Overview Chapter 1 – Introduction This is the current chapter that presents the research aim and objectives alongside a brief introduction on the nature of the research being conducted. Chapter 2 – Literature Review This chapter presents the key concepts of Operations management and their role in the tourism industry focusing on the airlines business segment. The purpose of this chapter is to present an insight on the Operations Management concepts at a theoretical level prior to conducting the company profile of British Airways in chapter 3. Chapter 3 – Case Study This chapter commences with a company profile on British Airways (BA) Plc followed by a detailed analysis of its business operations and the current operations management strategies deployed. The aim of this chapter to present a critical analysis on the issues faced by the operator in the UK and the global market in terms of effective operations management to deliver quality service to its customers. Chapter 4 – Discussion This chapter presents a discussion on the theories and the research presented in the chapters 2 and 3. The discussion presented aims to justify whether the theory discussed in the literature review can be accomplished in case of BA. This chapter also aims to present a discussion on the benefits that can be realised through the implementation of the operations management concepts as part of the BA business operations’ management. Chapter 5 – Conclusion and Recommendation This chapter presents a review of the objectives initially to assess the relevance of the research conducted in relation to the set objectives. This is followed by the conclusions drawn on the research and recommendations for both the intended audience and for further research. Chapter 2 – Literature Review 2.1: Introduction Operations management in the tourism industry is a major aspect that is not only integral to the business of the organizations in the industry but also the core element that dictates the mere existence of the competing organization (Barnes, 2007). This is naturally because of the fact that the operations management forms majority of the service management strategies of any organizations (Barnes, 2007). The prompt and effective delivery of the services promised to the customers is deemed to be the key for achieving competitive advantage in the tourism industry as well as t he hospitality industry as a whole (Fenn, 2008[6]). This makes it clear that the operations management in the strategies of the organizations in the tourism industry where travel by both the holiday makers and professionals are fused together, is critical for successful delivery of the products and services. Unlike retail/wholesale manufacturing industries, operations management in the tourism industry does not have a physical product for delivery through the use of logistics mechanisms but actually depends on the logistics and transportation strategies for customising the products and services to the intended customer (Fenn, 2008). This is naturally because of the fact that the tourism industry is integral to the transportation and logistics management for both the travellers/tourists and baggage handling as argued by Baxter (2007)[7]. This makes it clear that the operations management in the tourism industry mainly in the air-travel business segment is dependant on the application of the logistics and transportation management concepts from a services delivery perspective as opposed to merely delivering the products using a Just-in-Time or similar delivery strategy (Fenn, 2008). Core concepts of Operations management Clark and Johnston (2005)[8] argue that the overall operations management in a given organization predominantly revolve around the following core concepts Product and Service Management Quality Management Inventory Management Logistics and Transportation Management Facilities Management Configuration Management These are discussed in the subsequent sections of this chapter in the light of operations management in the airlines industry. 2.2: Product and Service Management The product and service management in the world of operations management is mainly concerned with the configuration and delivery of the services post purchase by the customer (Wild et al, 2005). This makes it clear that the product management in the case of operations management is the actual process of defining the timelines associated, costs and the service level agreements associated for the delivery of the product as an operations’ service to the customers by a given business organization. For instance, in a online retail scenario where the delivery of the goods purchased by the customers over the Internet is delivered using a logistics service provider by the retailer, the service level agreement of the retailer with the supplier must ensure that the guarantee to the customer is achievable under typical operational conditions of the business (Baxter, 2007). In case of the airline industry the major aspect associated with the delivery of the aforementioned products/services is that the product sold is in itself is realised as a service rendered to the buyer/customer. This makes it clear that the effective management of the operations by the airline operator is critical to ensure that the services purchased by the customers are delivered effectively. For example, a ticket or package tour purchased by a customer as a product is also the service experienced by the customer during the course of the journey. This further makes it evident that the operations management is not merely prompt delivery of the product but actually its appropriate planning and implementation in case of the airline operations in the tourism industry. The product and services management in the operations management of any organization involves three major aspects as discussed below: Definition – The definition of the product or service intended to sell to the customer is the first and most critical element associated with the product and service management as argued by Slack et al (2006)[9]. The product definition in the tourism industry involves the definition of the scope of the product and its intended value addition for the customer or the buyer as argued by Fenn (2008). The product definition also involves the process of ensuring that the requirements of the customers are met with by the service provider in case of the tourism industry. This is because of the fact that the services offered are measured by the customer who directly experiences them as part of the delivery of the product or service as argued by Fenn (2008). This first-hand response element of the customer feedback and their perception associated with the tourism industry is the major element that attributes to the need for a stable product definition. The airline operations in particular is one of the business segments where the first-hand response of the customer is not only part of the services offered but also in terms of the delivery of the service and associated tasks like the baggage handling, check-in and in-flight services including food and beverages offered as argued by Baxter (2006)[10]. Yet another element associated with the operations management in the airline industry as part of the product definition is the extent to which the service provider is prompt in the delivery of the services defined as part of the product. In case of the airline industry this is a critical aspect owing to the fact that the tourists and other travellers using the airline service depend entirely on the effectiveness of the operator in handling the safety and security of the passengers as well as their belongings in terms of checked-in baggage, hand baggage etc. As the traveller on holiday using the airline service to reach the destination will require his/her checked-in baggage in order to continue with their vacation without hindrance, the aforementioned justifies the need for a stable product definition. Another critical aspect associated with the product definition in the tourism industry is the need to ensure that the customer requirements are not only catered for but also to ensure that the services delivered as part of the business process is managed effectively at the operational level as argued by Baxter (2007). As mentioned before the case of tourism industry in general mainly involves the customer experiencing the services delivered first-hand. In other words the operations management in the tourism industry is not a behind-the-screen process but performed in front of the customer itself (Baxter, 2007). Design – The design phase of the product or service involved in the airline industry of the tourism business is a key aspect that involves a variety of long-term, short-term and day-to-day operational decisions as argued by Clark and Johnston (2005). The design phase of the product or the service is deemed as the actual planning involved with the scoping and delivery of the product or service defined at the product definition. In the case of airline operations business, the key elements that influence the design include from long-terms aspects like infrastructure, location, facilities up to day-to-day operational activities like the provision of food and facilities in-flight as well as the handling of baggage at the airport terminals both at departure and arrival ends of the journey as argued by Baxter (2007). The long-term decisions in the operations management of the airline operations involve Location – The location of the airport and the associated infrastructure to ensure the flight handling on a day-to-day basis without affecting the domestic life of the general public is the critical element associated with the product design for the airline operators on a long-term basis. This is evident from the case of many airlines managing the infrastructure and operations of the international airports of key destinations. Lufthansa’s role in managing the Frankfurt Airport in Germany, the management of Dubai International Airport by Emirates and responsibility of managing key international airports in the UK by British Airways including London Heathrow airport are classical examples for the aforementioned. Infrastructure – The infrastructure associated with the setting-up and the continuous maintenance of the airport is the second long-term element that influences the effectiveness of the tourism operations management by any airline operator in a given location. The infrastructure maintenance includes the installation of the security, baggage handling, staffing and mainly the handling of flight take-off and landing at airport terminals to ensure the smooth transfer of passengers from or into the aircraft as applicable (Dempsey and Gesell, 2007). Apart from the aforementioned, the key long-term element associated with the product design is the ability to improve and accommodate to changes in the external business environment in order to cater for the demands from the customers (or travellers) in the target market. The increase in the prominence of cheap flight services for the trans-Atlantic and European Union destinations for tourism is an example that justifies the aforementioned. With the increase in cheap flight services, the density of air-travellers in the western nations to various foreign destinations for vacation has increased tremendously (Baxter, 2007). This increase in the passenger density through airports which is also due to the growth in the affordability and the rising economic growth across the globe as a result of out-sourcing is one of the key long-term elements that influenced the construction of Terminal 5 at the London Heathrow airport. The opening of the Terminal 5 at the Heathrow airport has provided the British Airways flight operator the opportunity to utilise the infrastructure to consolidate the operations of all BA flights (long and short-haul) from a single Terminal at the Heathrow airport thus establishing the company’s brand identity effectively in the UK and global commercial aviation market. Delivery – The delivery of the services in the airline operations industry is the final and the most critical element in the case of the product and service management as argued by Slack et al (2006). Apart from the fact that the customer experiences the operations management strategy first-hand as part of the journey travelled, the delivery element also accompanies the services and facilities offered to the customers as part of the operations and their ability to meet the customer requirements (Slack et al, 2005). Footnotes [1] Slack, N.; Chambers, C.; and Johnston, A.B.R (2005), Operations Process Management: Principles and Practice for Strategic Impact, Prentice Hall [2] Slack et al (2006), Operations Management, Prentice Hall Ltd [3] Yu, G (1997), Operations Research in the Airline Industry (International Series in Operations Research Management Science), Kluwer Academic Publishers [4] Dempsey and Gesell (2007), Airline Management: Strategies for the 21st Century – 2nd Edition, Coast Aire Pubns [5] Barnes (2007), Operations Management, Cengage Learning [6] Fenn, D (2008), Travel Tourism Market – Market Review 2008, Key Note Ltd [7] Baxter, J. (2007), Travel Tourism Market – Market Review 2007, Key Note Ltd [8] Clark, G; and Johnston, R (2005), Service Operations Management: Improving Service Delivery, Prentice Hall [9] Slack, N.; Chambers, C.; and Johnston, R.; (2006), Operations Management, Prentice Hall [10] Baxter, J. (2006), Travel and Tourism Market – Market Review 2006, Key Note Ltd

buddhism :: essays research papers

Buddhism is a major religion, founded in northeastern India. Buddhism was based on the teachings of Siddhartha Guatama, who is known as â€Å"Buddha† The Enlightened one. Buddha is divided into two major groups known as â€Å"The way of the Elders† and â€Å"Mahayana† the great vehicle.   Ã‚  Ã‚  Ã‚  Ã‚  Siddhartha Guatama was born in 563 BC in Kapilavastu near the Indian-Nepal border. The young prince withdrew all his luxury and went on a quest for peace and enlightenment. When he attained the enlightenment he had been seeking, Buddha began to preach. Going from place to place, getting more and more disciples for his ministry called the â€Å"Sangha†. Buddha did not leave a written scroll or a book of teachings. So as a result later followers wrote his beliefs. At the center of Buddha enlightenment was the realization of the four noble truths. 1) Life is suffering 2) all suffering is caused by ignorance of the nature of reality and the craving, attachment and grasping the result 3) suffering can be ended by overcoming ignorance and attachment 4) the path to the suppression of suffering is the â€Å"Noble Eightfold path†, which consists of right views, right intention, right speech, right action, right livelihood, right effort, right mindedness and right contemption. Also according to Buddhism a person is only a temporary combination of aggregates that include the material body, feelings, perception, predisposition or karmic tendencies and consciousness. Buddhism spread rapidly throughout India. Missionaries introduced the religion to southern India, to the northwestern part of the land and to Sri Lanka. Buddhism had reached Myanmar by the 5th century AD. It was adopted by the Thai people between the 1100s and 1300s, and then moved into Laos and Cambodia, about the beginning of the Christian era. Buddhism was carried to Central Asia, from there it entered China by the early 1st century AD, influencing Chinese culture and, in turn, adapting itself to Chinese ways.

Fugitive Pieces :: Essays Papers

Fugitive Pieces Report on "Fugitive Pieces" Searing the mind with stunning images while seducing with radiant prose, this brilliant first novel is a story of damaged lives and the indestructibility of the human spirit. It speaks about loss, about the urgency, pain and ultimate healing power of memory, andabout the redemptive power of love. Its characters come to understand the implacability of the natural world, the impartial perfection ofscience, the heartbreak of history. The narrative is permeated with insights about language itself, its power to distort and destroy meaning, and to restore it again to those with stalwart hearts. During WWII, when Jakob Beer is seven, his parents are murdered by Nazi soldiers who invade their Polish village, and his beloved, musically talented 15-year-old sister, Bella, is abducted. Fleeing from the blood-drenched scene, he is magically saved by Greek geologist Athos Roussos, who secretly transports the traumatized boy to his home on the island of Zakynthos, where they live through the Nazi occupation, suffering privations but escaping the atrocities that decimate Greece's Jewish community. Jakob is haunted by the moment of his parents' death the burst door, buttons spilling out of a saucer onto the floor, darkness and his spirit remains sorrowfully linked with that of his lost sister, whose fate anguishes him. But he travels in his imagination to the places that Athos describes and the books that this kindly scholar provides. At war's end, Athos accepts a university post in Toronto, and Jakob begins a new life. Yet he remains disoriented and unmoored, trapped by memory and grief, "a damaged chromosome" the more so after Athos' premature death. By then, however, Jakob has discovered his m‚tier as poet and essayist and strives to find in language the meaning of his life. The miraculous gift of a soul mate in his second wife, "voluptuous scholar" Michaela, comes late for Jakob. Their marriage is brief, and ends in stunning irony. The second part of the novel concerns a younger man, Ben, who is profoundly influenced by Jakob's poetry and goes to the Greek island of Idhra in an attempt to find the writer's notebooks after his death. Ben is another damaged soul. The son of Holocaust survivors, he carries their sorrow like a heavy stone. Emotionally maimed and fearful, Ben feels that he was "born into absence.

A comedy then is a problem-solving story, ending in resolution and order and normally symbolised by marriage?

‘A comedy then is a problem-solving story, ending in resolution and order and normally symbolised by marriage. ‘ How far would you agree with this statement when looking at Act 5 in ‘Twelfth Night'? Shakespeare's comedy ‘Twelfth Night' is mainly comedic due to the dramatic irony which is consistent throughout the play due to Viola, Sebastian's twin, pretending to be a man named Cesario. This is evident in Act 1 Scene 4 when Orsino is praising Cesario for how much of a woman ‘he' looks.‘Diana's lip/Is not more smooth and rubious' would be highly entertaining to the Shakespearean audience as they would be completely aware that Cesario was in fact a girl, and therefore would obviously have a smooth lip. This would be even more dramatic to the Shakespearean audience due to the fact that at that time only men were permitted to act. This was one of the problems created within the play as Viola constantly had to hide her true identity.This therefore suppo rts the idea that ‘a comedy then is a problem-solving story, ending in resolution and order' particularly when looking at Act 5 as this is when the rest of the characters find out Viola's true identity when she says ‘that I am Viola' and that she ‘hath been between this lady and this lord'. It also supports that the resolution is often ‘symbolised by marriage' as Viola goes on to marry Orsino. The marriage of Orsino and Viola also resolved another issue within the play- Orsino's unrequited love for Olivia.We were first made clear of this love in Act 1 Scene 2 when the captain explained that ‘he did seek the love of fair Olivia'. As well as this, in Act 2 Scene 4 we hear from Orsino himself that his love for Olivia is ‘more noble than the world' portraying the idea that his love is true, and not just due to her status or wealth, however Olivia claims ‘I think not of him' due to the fact that she is in love with Cesario. Despite this love that Orsino has for Olivia, he quickly directs that love to Viola in Act 5 when he asks Viola ‘give me thy hand ‘.Throughout the play it is often made clear that Olivia is in love with Orsino, for instance when he asks her to declare his love for Olivia, Viola replies ‘whoe'er I woo, myself would be his wife' but due to her masked identity is unable to confess resulting in their marriage resolving her unconfessed love for Orsino as well as his unrequited love towards Olivia. Furthermore, the separation of the twins is a major issue that needed to be solved in ‘Twelfth Night' being the root also of Viola's hidden identity.During the entire play the audience are aware that Sebastian is alive and therefore great suspense is created as to when Viola is going to find out, which again, is Act 5. Viola claims that her ‘father had a mole upon his brow', Sebastian's response of ‘and so had mine' made clear to both of the twins that they were in fact related, a s proven by this intimate fact. This certainly was a problem resolved, however in disagreement to the given statement indicating that resolutions to problems were ‘normally symbolised by marriage' the uniting of the twins was not symbolised by marriage in Act 5.When discussing the topic of unrequited love within ‘Twelfth Night' it is also necessary to mention the love that Olivia has for Cesario, Malvolio for Olivia as well as the hinted homosxual admiration that Antonio has for Sebastian. Out of these three, only one of these cases are resolved, that being Olivia's love. ‘Even so quickly may one catch the plague? ‘, this quotation from Act 1 Scene 5 portrays how quickly Olivia fell in love with Cesario.The use of ‘plague' being a quickly spread disease reinforces this idea of speed and unwillingness the love for him was due to his lower status. Due to Cesario actually being Viola, they could never be together as homosexuality wasn't accepted in that er a. However, Olivia's marriage to Sebastian provides her with the resolved, happy ending symbolised by marriage. In addition to the issues that have already been discussed, Sir Toby is a heavy burden to Olivia throughout the play and it is clear he is using her for her money and lifestyle.Despite Sir Toby being a knight, he is still a rather corrupt individual. His drinking habits are made clear multiple times in the play, one instance of this is in Act 1 Scene 3, Sir Toby says ‘I’ll drink to her as long as there’s a hole in my throat and booze in Illyria' in reference to Olivia. Not only is he a burden to Olivia, the only reason he continues his â€Å"friendship† with Sir Andrew Aquecheek is to gull him out of his money. The fact that he can tease Sir Andrew is only his second purposeof him, the first being his money in order to be able to continue his drinking habits. This is another problem resolved in Act 5, also symbolised by marriage, as he leaves Ill yria to wed Maria who had been well suited throughout the play due to their lack of morals shown in their sinister behaviour towards Malvolio. Sir Andrew Aguecheek is another character who loves Olivia, and unfortunately is one who is left at a loss at the end of the play.This therefore indicates that a comedy isn't a ‘problem-solving story, ending in resolution and order' as throughout the play we laugh at Sir Andrew Aguecheek as he is merely a foolish man, who is easily gulled by Sir Toby, and obliviously at that. Another reason why we laugh at him is due to the fact that he loves Olivia, for he is foolish to believe that such a woman of high status would consider Sir Andrew. He is also a coward throughout the play which adds to the comedy in the play, for instance when he is tricked into fighting Cesario.Sir Toby sums up Sir Andrew in Act 5 as ‘an ass-head, and a coxcomb, and a knave; a thin-faced knave, a gull'. This, arguably, may have been harsh however portrays th at Sir Andrew was left alone with no progression in his life apart from a possible realisation that he has been used by Sir Toby and stands no chance with Olivia. In conclusion, I would agree with the idea that ‘a comedy is a problem-solving story, ending in resolution and order and normally symbolised by marriage' in Act 5 as majority of the problems caused within ‘Twelfth Night', particularly the major ones, were solved, and symbolised by marriage.At the end of the play; Olivia was married to Sebastian who was happy to be with her in return; Viola was with the man that she loved, Orsino, who supposedly loved her back and was therefore no longer longing for Olivia; Sir Toby had gone off to wed Maria and so was no longer using Sir Andrew or Olivia. Despite characters such as Malvolio, Sir Andrew, Feste and Antonio being left unmarried and also the resolution of the twins being reunited not symbolised by marriage, the main issues which the comedy within the play was based around were resolved by marriage. A comedy then is a problem-solving story, ending in resolution and order and normally symbolised by marriage? Shakespeare's comedy ‘Twelfth Night' is mainly comedic due to the dramatic irony which is consistent throughout the play due to Viola, Sebastian's twin, pretending to be a man named Cesario. This is evident in Act 1 Scene 4 when Orsino is praising Cesario for how much of a woman ‘he' looks. ‘Diana's lip/Is not more smooth and rubious' would be highly entertaining to the Shakespearean audience as they would be completely aware that Cesario was in fact a girl, and therefore would obviously have a smooth lip. This would be even more dramatic to the Shakespearean audience due to the fact that at that time only men were permitted to act.This was one of the problems created within the play as Viola constantly had to hide her true identity. This therefore supports the idea that ‘a comedy then is a problem-solving story, ending in resolution and order' particularly when looking at Act 5 as this is when the rest of the characters find out Viola's true identity when she says ‘that I am Viola' and that she ‘hath been between this lady and this lord'. It also supports that the resolution is often ‘symbolised by marriage' as Viola goes on to marry Orsino.The marriage of Orsino and Viola also resolved another issue within the play- Orsino's unrequited love for Olivia. We were first made clear of this love in Act 1 Scene 2 when the captain explained that ‘he did seek the love of fair Olivia'. As well as this, in Act 2 Scene 4 we hear from Orsino himself that his love for Olivia is ‘more noble than the world' portraying the idea that his love is true, and not just due to her status or wealth, however Olivia claims ‘I think not of him' due to the fact that she is in love with Cesario.Despite this love that Orsino has for Olivia, he quickly directs that love to Viola in Act 5 when he asks Viola ‘give me thy hand ‘. Throughout the play it is often made clear that Olivia is in love with Orsino, for instance wh en he asks her to declare his love for Olivia, Viola replies ‘whoe'er I woo, myself would be his wife' but due to her masked identity is unable to confess resulting in their marriage resolving her unconfessed love for Orsino as well as his unrequited love towards Olivia.Furthermore, the separation of the twins is a major issue that needed to be solved in ‘Twelfth Night' being the root also of Viola's hidden identity. During the entire play the audience are aware that Sebastian is alive and therefore great suspense is created as to when Viola is going to find out, which again, is Act 5. Viola claims that her ‘father had a mole upon his brow', Sebastian's response of ‘and so had mine' made clear to both of the twins that they were in fact related, as proven by this intimate fact.This certainly was a problem resolved, however in disagreement to the given statement indicating that resolutions to problems were ‘normally symbolised by marriage' the uniting of the twins was not symbolised by marriage in Act 5. When discussing the topic of unrequited love within ‘Twelfth Night' it is also necessary to mention the love that Olivia has for Cesario, Malvolio for Olivia as well as the hinted homosxual admiration that Antonio has for Sebastian. Out of these three, only one of these cases are resolved, that being Olivia's love.‘Even so quickly may one catch the plague? ‘, this quotation from Act 1 Scene 5 portrays how quickly Olivia fell in love with Cesario. The use of ‘plague' being a quickly spread disease reinforces this idea of speed and unwillingness the love for him was due to his lower status. Due to Cesario actually being Viola, they could never be together as homosexuality wasn't accepted in that era. However, Olivia's marriage to Sebastian provides her with the resolved, happy ending symbolised by marriage.In addition to the issues that have already been discussed, Sir Toby is a heavy burden to Olivia througho ut the play and it is clear he is using her for her money and lifestyle. Despite Sir Toby being a knight, he is still a rather corrupt individual. His drinking habits are made clear multiple times in the play, one instance of this is in Act 1 Scene 3, Sir Toby says ‘I’ll drink to her as long as there’s a hole in my throat and booze in Illyria' in reference to Olivia. Not only is he a burden to Olivia, the only reason he continues his â€Å"friendship† with Sir Andrew Aquecheek is to gull him out of his money.The fact that he can tease Sir Andrew is only his second purpose of him, the first being his money in order to be able to continue his drinking habits. This is another problem resolved in Act 5, also symbolised by marriage, as he leaves Illyria to wed Maria who had been well suited throughout the play due to their lack of morals shown in their sinister behaviour towards Malvolio. Sir Andrew Aguecheek is another character who loves Olivia, and unfortuna tely is one who is left at a loss at the end of the play.This therefore indicates that a comedy isn't a ‘problem-solving story, ending in resolution and order' as throughout the play we laugh at Sir Andrew Aguecheek as he is merely a foolish man, who is easily gulled by Sir Toby, and obliviously at that. Another reason why we laugh at him is due to the fact that he loves Olivia, for he is foolish to believe that such a woman of high status would consider Sir Andrew. He is also a coward throughout the play which adds to the comedy in the play, for instance when he is tricked into fighting Cesario.Sir Toby sums up Sir Andrew in Act 5 as ‘an ass-head, and a coxcomb, and a knave; a thin-faced knave, a gull'. This, arguably, may have been harsh however portrays that Sir Andrew was left alone with no progression in his life apart from a possible realisation that he has been used by Sir Toby and stands no chance with Olivia. In conclusion, I would agree with the idea that †˜a comedy is a problem-solving story, ending in resolution and order and normally symbolised by marriage' in Act 5 as majority of the problems caused within ‘Twelfth Night', particularly the major ones, were solved, and symbolised by marriage.At the end of the play; Olivia was married to Sebastian who was happy to be with her in return; Viola was with the man that she loved, Orsino, who supposedly loved her back and was therefore no longer longing for Olivia; Sir Toby had gone off to wed Maria and so was no longer using Sir Andrew or Olivia. Despite characters such as Malvolio, Sir Andrew, Feste and Antonio being left unmarried and also the resolution of the twins being reunited not symbolised by marriage, the main issues which the comedy within the play was based around were resolved by marriage.

Impact of Internet Marketing Globally Essay

Internet marketing. Refers to advertising and marketing efforts that uses the web and emails to drive direct sale via commerce. 14 years ago J. A. Quelch and L. R. Klein described in their article The Internet and internal marketing, (Quelch and Klein, 1996) how the development of the internet could affect global markets, new products development, market research process and other aspects of international marketing. However both the pace of internet development have exceeded expectations, in fact the internet have influenced the entire supply chain, new virtual communities were establish changing the way companies and distribution aspects. New pricing and value adding models transformed the traditional approach to the revenue model. This report will examine the impact of the internet development on internal marketing; the focus of the research is on two aspects of marketing; marketing research and promotion. The Positive impacts of internet marketing globally. New opportunities for global marketing; Development of internet has opened up new opportunities for international marketers in many areas such as new innovative products development, reaching greater number of potential clients, creating new value to consumers. Online advertising is an advantage because it reaches to thousands of consumers at a fraction of the cost, according to (Lee & carter, 2009); by 2012 over 1.7 million people all over world will use the internet at least once per month. Internet is a rich source of valuable data for marketers most of which can be collected effortlessly by consumer online browsing patterns. Through online advertising international marketers can reach the consumers at a price significantly lower than printed media or TV, also online advertisement and promotion are accessible for a longer period of time compared to advertising through traditional media. Marketers are able to target potential consumers directly eliminating advertising intermediaries which leads to reduced cost. The internet gives worldwide customer service where they get a 24/7 online customer support every day of the year. Interactive features of the internet takes building customer relationship to a higher level than it was possible before therefore internet proves to be fast and flexible communication channel. Understanding global consumers; the internet is an effective tool for conducting global market research where new product concept can be feted over the internet to receive feedback, as in the case of UGOBE toy inventor (Meerman Scott, 2007, P.128). As a result of online survey the company was able not only to define its target audience and develop effective promotional strategy but also adds several attractive features such as software development kit for consumers interested in hacking the toy. This example proves that online surveys are a powerful primary research method. Negative impact of internet marketing on global market Today a massive amount of business is done over the internet including buying, selling, paying taxes; household purchases can be done online, often a substantial serving. In certain fields or situation, the internet is simply bad for business.Internet brings new competitors to many areas of business which is a challenge to online sellers therefore hard to retain customers. Quelch and Klein (1996) states that the internet will make it easier for small companies compete online worldwide due to; advertising cost that is reduced because of internet, advertising efficiency according to the customers need. It has also led to certain products becoming obsolete in digital age, including stock brokers, travel agents and even the post office. They have been largely replaced by stock websites, travel websites and e-mail, respectively. Online business require security and confidentiality which has a high cost of ensuring that the transaction are safe and that customers will feel comfortable to conduct business online, there is major security threats such as hackers , viruses, and e-terrorism mean that providing security only is an added expenditure. Internet has also led to loss of productivity due to employees using the internet at work; they spent most time replying to their personal e-mails, following live sporting event and surfing. Globally internet is a disadvantage because not everyone has an e-mail especially in developing countries, also online respondents anonymity is guarded less in comparison with traditional mail surveys.